Branding
Startup Branding
We collaborated with client to create a sports platform brand that brings together trainers and athletes.
The mission was - naming, full branding, and most recently web design.
Our Process
We partnered with Duoz, a rising sports tech platform that connects athletes and coaches, to build a brand identity that reflects performance, trust, and approachability. The objective was to position Duoz as the go-to platform for athletic development — whether you're a beginner looking for your first coach or a professional seeking high-performance training.
We focused on creating a visual system that feels dynamic yet reliable — capturing the energy of sport and the professionalism of expert coaching. From logo development and color palette to typography and mobile interface design, our approach emphasized clarity, momentum, and accessibility for a broad user base.
Outcome
The rebrand positioned Duoz as a serious player in the digital sports space. Within the first few months of launch:
Sign-ups increased by 35%, largely driven by clearer messaging and more trust-inspiring design
Athletes reported a 40% faster match rate with verified coaches
The brand received recognition from local sports communities and early-stage investors as a “fresh, credible, and needed platform”
The result is a brand that moves with purpose — empowering users to find their match and focus on performance.