Branding
Branding in Sports
We joined forces with Fansrally to craft a visual presence that inspires and converts.
The objective was to deliver a cohesive and dynamic brand system that supports growth while staying true to their core story.
Our Process
We partnered with FansRally to craft a dynamic brand identity that energizes their presence in the sports and fan engagement space. The goal was to create a bold, expressive, and community-driven brand experience that captures the passion and loyalty of modern sports fans.
From early concepts to the final brand system, we focused on energy, inclusivity, and digital performance — ensuring every visual element amplified the platform’s mission to unite and empower fans.
The final brand identity is vibrant and engaging — reflecting the spirit of sports culture while delivering consistency across digital platforms, campaigns, and product interfaces. The rebrand sparked increased user engagement, stronger recognition among fan communities, and positive feedback from partners and fans alike.
Outcome
The final brand identity is bold and spirited — capturing the energy of sports fandom while ensuring consistency across every user touchpoint. The rebrand drove higher engagement, amplified brand recognition within fan communities, and earned enthusiastic responses from both new users and long-time supporters.